Last month, Google Ads came out with their three-strike system for ad disapprovals, meaning that if you received repeated violations, your ad accounts would effectively be suspended. Understandably, this could be a bit concerning since this could be bad news for your account if you got too many disapprovals.
When your ad gets disapproved, it could be due to a policy violation, but it could be something as simple as a wording choice or a bad keyword.
So what causes ad disapprovals and how do you appeal them? When is it appropriate to chat with a Google representative on the issue?
Navah Hopkins wrote a column on Search Engine Journal on how to make an appeal if you feel your ad got disapproved by mistake by Google. Check it out below!