In these days of online marketing, what’s one thing that seems to be getting a just a ton of hype? In short, we’re talking about content marketing. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers have engaged themselves in content marketing.
Content marketing is the next big thing in online marketing as a whole, and it’s an essential component of a successful SEO initiative. But naturally, content marketing is only a small part of the whole. It isn’t the only component required for success.
Every experienced SEO knows that it takes a little something from every part of the business to make a success marketing campaign. But who am I to tell you that, as you any successful SEO or SEO business could tell me that in their sleep.
Here’s an example that Derek Edmond gives us in an article written for Search Engine Land. Let’s say you’re an organization that is doing well when it come to their on-site SEO initiatives, and you decided that content marketing is the way to go when it comes to ongoing SEO improvements. But here’s the kicker – after a while of using content marketing as your go to strategy, you find that it just isn’t doing the trick. What do you do then?
In Derek’s article, he outlines points of analysis marketers can take when evaluating why the content marketing pram that they’ve chosen to take just isn’t helping their SEO performance. If you’re dealing with this exact problem, then you’ve come to the right place. Check out Derek’s post by following the link below to improve your SEO performance.
Search Engine Land: What To Do When Content Marketing Fails To Improve SEO Performance