“It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said director of talent acquisition at digital marketing agency Wpromote, Jackie Leung, when talking about what commitment to diversity, equity and inclusion (DE&I) looks like in organizations during a Live with Search Engine Land on diversity recruitment and retainment in marketing.

According to Leung, employee resource groups play a large role in supporting DE&I efforts.

ERGs, or employee resource groups are led by and run voluntarily employees. “Any employee can run it, it doesn’t necessarily have to be that they are from a certain department.”

Leung said that if you want to get started with ERGs, you need to start the conversation.

How to get started with ERGs. The first thing is to start the conversation, said Leung. “There is a lot of interest in discussing, for example, how do we get more diversity at a company, and just having conversations with employees about their experiences, what they’re looking for, what they’re interested in and potentially if they are open to leading. Then guiding them through that process.”

SourceGinny Marvin