Depending on who you ask, influencer marketing can be an important aspect of business if you can utilize it right.
For those who are using influencer marketing knows that it can be a great way you can reach potential customers, because doing it by yourself (even with all the other marketing options out there) can be challenging. By having other actual humans (the influencers) helping to sell your products and services, it can be so much easier to reach an even larger audience.
One of the downsides to influencer marketing is that it can be hard to know exactly how much you should be paying for the full range of influencers.
Neal Schaffer has an article that he wrote that will help you understand what you should know about how much influencer campaigns will set you back. He also talks about the way you can pay your influencers as well!