What Happens After You’ve Hit The SEO Plateau?

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When you first begin working on optimizing a website using SEO, you know that that site will have no where to go but up (this is all assuming you know what you’re doing, and not an SEO beginner).  The first 3 to 6 months, or more,  of your SEO effort will include fixing mistake, improving existing issues and tweaking everything so that you can squeeze as much SEO potential as you can out of that website.

After you’ve finally completed your labors, the benefits and other positive effects will begin to shine for months, or years, to come.  The web pages that you’ve optimized will begin ranking well on the search engines, and traffic will begin to flow like melted butter in a frying pan.  Ultimately, the website that you put so much work into will begin seeing more positive results from your optimization.

But eventually, ranking and traffic growth will begin slowing down and tapering off after a certain amount of time.  This effect is what you could call the “SEO plateau.”  Everything about the website is up to snuff in terms of current SEO standards.  All of your SEO to-dos are stable, and the regularly addressed items are now completely manageable.  From here, there’s a question that you’ve got to ask your self, “what am I going to do now?”

Rand Fishkin has found five opportunities that almost every organization can use to jump-start from this plateau to high-growth SEO.  Not all of these points are going to make sense for eavery site, but they deserve some analysis and investigation.

The 5 SEO Growth Opportunities:

  1. New Keywords & Content
  2. New Verticals & SERP Features
  3. Additional SERP Domination
  4. Moving Up the Buyer Funnel
  5. International/Multi-Language Targeting

You can find all the information you need on these five points by jumping on over to Rand’s post by following the link below.

Moz Blog: Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?