What Is A Core Update? – Whiteboard Friday

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If you’ve been in the search space long enough, you’ve probably heard about Google’s core updates and how they affect your website. These changes take place over the course of the year, and can happen several times.

But what are core updates, anyway?

The following Whiteboard Friday was recorded at SearchLove in October, after three Google updates, where Tom tells takes us through his take on core updates.