For those who might not know, a lead magnet “a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads,” according to Investopedia.
An example of a lead magnet is when a customer or client might sign up for a service trial or exchange details for a sample of something you provide. You do want to be careful how you do this process though, as it could be considered to be deceptive since this exchange isn’t always made explicit by the company. So make sure you provide enough of a disclaimer so you don’t make a customer or client angry.
In a guide, created by Andy Betts, and written for Search Engine Journal, he shows us what makes a good lead magnet, and how to design your own lead magnet.