How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience?

On this episode of SEMrush’s Scoop, they dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.