Search intent is the reason why users conduct the searches they do. Their goal is to find answers to their questions or information about a particular topic.
At first, we saw SEO focusing on keyword optimization, but now Google has gotten smarter, shifting its focus onto the user’s experience, as well as providing search results that give searchers the best results it can.
In a nutshell, satisfying search intent is a critical component of our daily SEO work.
In this episode of Whiteboard Friday, Ola will discuss what “next search intent” is, why it’s important, and how you can optimize it.