What Marketing Metric Is Wasting Your Time?


What is one metric that a number of marketers is fixated on that is actually wasting their time? The answer is overall website traffic. It’s always nice to see traffic to your site grow, but just because it is, doesn’t mean your business will benefit from it. What you really want is high-quality traffic.

Often, we notice that a client’s website traffic is directed towards an irrelevant blog post that has no conversion potential and offers no future prospects.

To avoid this, prioritize generating quality traffic instead, which requires a comprehensive understanding of your web analytics.