During an SMX Next keynote, Barry Schwartz of Search Engine Land went down memory lane of Google’s algorithm updates since 2001. During the Live with Search Engine Land session, he spoke with big SEO practitioners on what everyone has learned from those updates to position both our sites and ourselves in a place where we can stay ahead of a constantly evolving SEO environment.
Barry was joined by Eric Wu, VP of product growth at Honey Science; Carolyn Shelby, manager of SEO at ESPN; and Todd Friesen, director of digital strategy & SEO at Salesforce.