Customer reviews are more popular than ever. They’re also more important than ever, given that most consumers read online reviews before buying something. But when it comes to leaving reviews, everyone is different. So, what motivates people to leave customer reviews, and what do they expect from businesses in return? And while good reviews are great for business, how can brands leverage negative reviews for success? The folks at HubSpot sat down with two very different kind of reviewers to find out.