With the AMP restriction on its Top Stories sections being lifted by Google next year in favor of page experience factors, this means that the framework’s exclusive benefit will be opening up as well – eligibility for increased visibility and traffic from the Top Stories carousel. Resources are needed in order to maintain AMP pages, and without much incentive to commit those resources, AMP could end up being abandoned by publisher in time.
In an AMP session of Live with Search Engine Land, Matt Dorville, SEO manager at BuzzFeed, talked about how this scenario could play out, as well as factors that are going to determine if and when publishers could abandon AMP.