There has been quite a bit of discussion in the news about Facebook recently regarding data and privacy, and their disclosure of the misuses of its data by Cambridge Analytica, who ran highly target ads for the Trump campaign in the 2016 election. In an effort to put regulators, investors and users more at ease, Facebook changed its policies regarding third-party data. Even more changes might be in the works as well.
Plenty has been written about the power of third-party data, and how it’s necessary for personalizing marketing. There are folks who encourage the support of using third-party data in marketing programs, as it makes your messages more relevant. In the end, relevancy is what consumers want above all else. But they don’t want is manipulation. It gets to a point where it gets almost creepy.