As we are finding our footing in 2023, there are those out there who would debate that keyword research isn’t a crucial aspect of SEO. I think we can agree that this would be incorrect, because keyword research remains a fundamental component of any successful SEO and SEM marketing campaign.
Keyword research allows SEOs and marketers to identify the the terms and phrases that people are using to search for their products or services. By understanding the language and search queries that potential customers use, businesses can tailor their content to match their target audience’s needs and interests.
Living in an era where we have access to numerous tools that help us explore the most effective keywords for our marketing campaigns is a great thing. These tools include Semrush, Soovle, Jaaxy, Google Search Console, and many more. However, a new tool has emerged that has an abundance of uses – generative AI, ChatGPT. One of the lesser-thought of uses of ChatGPT is its ability to conduct keyword research.
While ChatGPT can be a powerful tool for conducting keyword research, you should remember not to put all your eggs in one basket.ChatGPT is a generative AI that utilizes machine learning algorithms to generate content based on the input it receives. Although it has the potential to provide valuable insights into keyword trends and popular search terms, it is not infallible you don’t want to rely on it completely.
Daniel Smullen, in a Search Engine Journal article, explains how ChatGPT can be a valuable addition to your SEO toolkit as a free keyword research tool. In this post, he showcases the benefits of using ChatGPT for keyword research and explains how it can help improve your SEO strategy.
Take a look at his post now to discover a plethora of excellent ideas for generating keywords to use in your marketing campaigns.