What’s the difference between SEM and SEO?
The biggest difference is that Search Engine Optimization (SEO) focuses on optimizing a website so that there will be a higher flow of traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Were you wondering about the difference between SEO and SEM? Which one is a better fit for your business?
Francisco Lacayo, CRO, has all the information you need to understand how each one works and how you can use them to your advantage in your marketing strategy!