As part of the contents of a web page, one of the things you will find in the source code is something called the meta description, one of a web page’s meta tags. The purpose of this particular meta tag is to allow webmasters to briefly sketch out the content and quality of a web page.
Back in the day, there was a lot of discussion in the SEO industry about the length, content, keywords, and more, spent on meta descriptions, but in this day and age, are meta descriptions even important anymore? What if you have not only one page, but hundreds (or even thousands!) of pages with bad or no meta descriptions what so ever? Should there be a reason to panic, or is everything totally ok?
Stephen Watts has written a piece for Search Engine Journal as to what you need to know about when you should or shouldn’t write meta descriptions for your web pages.