One of the more popular tools in search engine marketing recently create what is known as the “Outbound Link” report. This particular report gives you a snapshot of what link is pointing from one website to another.
An outbound link, also called an external link, is a link from your website to a different website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the same website, it’s called an internal link.
Tony Wright has a post where he talks about outbound links and why they matter. The post he wrote shows us why outbound links matter and how we could use them to our advantage in our marketing efforts.
He covers why outbound links matter, if they improve search rankings for your website, and if you should create outbound links.