The point of copywriting is to persuade potential clients and customers to purchase a product or service from a company. A good copywritten message will use language that encourages you to buy from that company, without telling you to directly.
But, you only get one shot at a first impression. If you miss with your message, then you’re out of luck.
This is why have a strong message is so important. You don’t want to put out a weak message out into the world, because that won’t do you any good. It’s a waste of time and energy for the business and copywriter.
Miranda Miller wrote a column that you can use to review your next message, whether it’s an email, a piece of advertisement, or anything else that’ll be seen by your audience. She lists 10 copywriting mistakes that can weaken your messaging.