Writing content from an SEO standpoint can be a difficult thing to do. As Ted Ives says in his article, White Papers: Key To B2B Enterprise SEO Power, “With no reward, why should anyone help with the difficult, thankless work of writing articles?”
It’s quite difficult finding new content to write about all the time. Those people that enjoy writing and make a living off of it are called authors. For the rest of us, it takes a little bit more to do it.
This article will help show how White Papers can be used to help create more content, and obtain a higher amount of traffic for a site, whether it’s for a client site, or your own.
To check out Ted’s full article follow the link below: