Armageddon Wide Desktop BackgroundIt’s almost been a week since since Google decided to drop the bombshell that is the Mobile Update on the unexpected (well, I wouldn’t say unexpected…we did have several months to get ready for the algorithm to hit us on the 21st of April), and now we can see if Mobilegeddon has had the impact we predicted it would.  There were definitely some sites that didn’t really seem to have any sort of noticeable change.  Perhaps that’s a good thing.  I personally would much rather see no change than any negative change to my ranking.

But overall, there’s a list that shows exactly who the winners and losers are in this game called Mobilegeddon.  The information that was give to the SEO world was posted by Searchmetrics, who tracks a huge number of search terms and how specific companies are ranking for them.  In order to find out who won or lost during the first week of the Mobilegeddon rollout, Searchmetrics took a peek into which company gained the most in visibility and lost the most, in terms of mobile search results.

You can find the results here.  Keep in mind though – Mobilegeddon is still continuing to rollout.  Chances are, as the rollout continues to grow to more and more places across Google, more and more web sites and their pages will be affected.  This means that Searchmetric’s list could, and probably will, change over time.

So, according to Searchmetric’s most current version of their list, who exactly were the biggest losers and biggest winners of the bunch?  For this post, I’ll put up the top five for both sides.  If you’re curious about the complete list of losers and winners, and/or you’d like to see the numbers, you can always visit Searchmetric’s post.

Let’s start off with the top seven sites that had the most to lose:

  1. reddit.com
  2. nbcsports.com
  3. songlyrics.com
  4. youngmoney.com
  5. fool.com
  6. isitdownrightnow.com
  7. tested.com

Now, let’s look for the seven sites that profited the most from Google’s update:

  1. tvtropes.org
  2. foreignaffairs.com
  3. gq.com
  4. w3snoop.com
  5. knowyourmeme.com
  6. bandcamp.com
  7. fbschedules.com

There’s a good chance you’ll find more follow-up information later today, and/or during the rest of the week.  You can choose to wait here, or you can find more the follow-up information on sites, such as Search Engine Land or Marketing Land.

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