Artificial intelligence is being added to digital marking and ad platforms at a crazy rate, providing insights and campaign management once goals are set.

With this current path, it’s possible that these campaigns will become the equivalent of the self-driving car.  Just let it know where you want it to go, and it’ll do it on its own, freeing you up for other business.

According to Karla Jo Helms, founder and CEO of the Tampa, Florida-based JoTo PR Agency, public relations (the “free media” part of marketing) has a fundamental difference.

[Read the full article on MarTech Today.]

Source –