When 2018 first started, Facebook Facebook switched up its algorithm in the attempt to “fix” the News Feed by promoting more posts from friends and family, and demoting content from media, brands and businesses.
But because of this move, it ended up distancing brands from their followers on the platform by limiting exposure to organic content posted by businesses. It seemed that the only solution for brands was to invest more in their Facebook ad campaigns. But there were some business that found an alternative to be able to connect with their audience – build vibrant Facebook Group communities.
Because of this backdoor offered by Facebook, it can create more engagement and deeper connections with consumers.