If you were to ask multiple people what “content marketing” was, you’d probably get different definitions and explanations from each of them. Although a lot of people get the general idea of what content marketing is, there are some fundamental pieces of how it works that are being completely overlooked, and in end, they aren’t executing it as effectively as they could be.
So what IS the definition of content marketing? Here’s the definition as stated by Content Marketing Institute:
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
If you notice, there is no mention anywhere of obtaining links as part of the definition. This is because if you have a good content marketing campaign, the links will roll in on their own. If you focus on creating links, things can begin going astray. If, instead, you focus on reputation and visibility, the links will begin to show up as a byproduct.
Now, before anybody jumps on me, yes, links still matter in the world of SEO, but you’ve got to make sure you center your campaign around the most current ways of doing it. If you continue working on your campaigns with old-school ways of thinking, then things could get bad.
There is a post written by Eric Enge for Search Engine Land, where we’ll discover how and why content marketing works, and how you can implement a solid content marketing strategy. The purpose of Eric’s post is to offer a primer on how to properly implement a content marketing plan.
Check out Eric’s post by following the link below to read more!
Search Engine Land: How And Why Content Marketing Works