rand_fishkinWhen it comes to everything you do, you get better with time.  As an example, when learning an instrument, it takes time.  The more you play, the better you become, right?  The saying that ‘practice makes perfect’ can be applied to everything, and that goes for web content.  It doesn’t matter if you’re coming off of a successful post, or you’re improving what you’ve don before, republishing is something that you should be thinking about, as well as on your to-do list.  Not only is this good for getting more successful content out to your audience, but Google even rewards you for doing it.

With this episode of Whiteboard Friday, Rand tells us the ins and outs of republishing, and helps you set goals for yourself and your content.