RandYou may think that guest blogging and guest posting is a great way to boost your authority and your overall ranking.  Well, you’d be right, especially if what you’re posting genuinely great content.  Once you’ve gotten your first few links back to your site, it’s very possible to begin slip sliding down the “slope of madness” and begin doing things that aren’t exactly white hat anymore.

This is why  is here to tell us all about it in this week’s Whiteboard Friday on Moz.  He’ll let us know how not to derail our efforts in getting quality content out there on other’s sites without you sliding down that slope towards black hat tactics.