Client trust is a really important aspect of business. Without it, any type of transaction can’t occur, and any influence you had is gone. Although making money to make your business run is important, if you don’t have trust, you aren’t making money. Trust is something of a result of positive actions, words and intentions.
There are a lot of companies that have run into the dirt because the messed up and lost the trust of their clients. Nurturing trust should be the highest aim of every paid media professional out there, and you want to make sure that when you’re marketing your business or brand, don’t do anything that will break that trust.
An article written by Daniel Holdeman for Search Engine Journal will show us why client trust is vital in paid media and offer tips on fostering it.