rand_fishkinIn order to get people to come visit your website, you need to market to the right people, in the right way.  But there are just too many times businesses tend to over market and end up causing brand fatigue for their customers.  In the end, people will ignore your ads, delete your emails, and generally become tired of seeing you.  In this episode of Whiteboard Friday, Rand Fishkin discusses why brands become “background noise” and how you, as a business, can avoid it.