A lot of the times, brands will try selling directly to big retailers, and will use distributors to get their products to small and independent shops. Unless they’re the size of Apple or Microsoft, this is the case for most brands. They are at the mercy of those who have the market influence of well known retailers and sellers. But now that we live in the world of digital shopping, things are now thrown up in proverbial chaos.
These brands that were typically under the thumb of retailers never had any real direct-to-consumer channels. Because of this, these brands are at a major disadvantage. But now, with the inclusion of their own branded websites, brands can now sell directly to their customers while bypassing the need of the middleman. Smart brands an use their websites/stores to help introduce new customers to their products
So do you have a business or brand that fits the description of the underdog in the market? In an article written by David Rekuc, you are given four reasons why selling directly to your customers is important in today’s retail landscape. Included in the article, you’ll also be shown 12 strategies that will help you get things started. Check it out!
Marketing Land: 4 Reasons Brands Should Sell Directly To Consumers Online