If you’re an advertiser who wants to capitalize on the incredible number of searches that take place on Google every day, there’s no better way to start than signing up with Google Ads. But there are so many other advertising mediums and methods you could be using as well.
By focusing on just Google, we will end up creating a cycle that takes away from smaller competitors, keeping the search behemoth on the top.
John Smith shows us some reasons why we should take a more active role in advertising on different search engines, and will even show us the current state of the global search market. John will highlight some other search engines that are worth taking a look at for advertising purposes.