As we know, SEO is not a one and done situation. You don’t set it up, let it go and that’s all she wrote. SEO is an ongoing process that you need to keep working on at all times to keep things working right.
Basically, you’ll need discipline and focus in order to continue getting the results you want. That requires a strategy and a solid plan.
Everything you want from SEO isn’t something you can achieve in a single afternoon, and to get any real benefit from your SEO efforts, you have to put in a lot of steady work and effort.
As Corey Morris said in a Social Engine Land post, you want to create a clear, strategy and plan, which allows for:
- Meaningful objectives to be set.
- Expectations to be managed.
- Adjustments to be made along the way.
Check out his full post over on Search Engine Land to learn more about why you need a great plan and strategy combo to see awesome results in your SEO.