When Google Analytics 4 (GA4) came out, it seems that there was (and still is) negativity around it. It looked vastly different from Universal Analytics (UA), it missed a lot of features from UA, and was generally considered confusing overall.
But despite these negative feelings, there can be some good benefits to it, including:
- Improved Customer Journey Tracking
- Improved user engagement analysis
- More powerful audiences for your ad campaigns
- More intelligent user privacy and tracking features
- Simplified Goals and Events Setup
- Enhanced visualisations and reporting
- A plethora of parameters
Krista Seiden, who used to work for Google, as well as helped create the foundations of GA4, is to tell you that, if you can push past some of these feelings, it can be a great tool.
She’ll be writing more articles in the future where she shows us some of the key features in some more detail, but for the time being, she will talk about some of the bigger image issues that GA4 is dealing with right now. Check out Krista’s post over at Search Engine Land, or click on the link below to read it!