Here is some common SEO knowledge for us: data is one of the most important things to make a campaign successful. This was the topic of discussion during an interview between Barry Schwartz and Wil Reynolds of Seer Interactive.
During the interview, the touched upon Wil’s long career in the SEM space. He spoke about why he started his firm and how it has grown to over 100 employees as well as the importance of treating employees with respect and like family.
The conversation included why data is a thing that all agencies or in-house marketer should be obsessed with. Just because something works with one website doesn’t mean it’ll work for another one. This is why it’s important to look at your data and see what works best for that specific site.
Here is the video interview: