To answer the question from this post’s headline, yes, it appears that Facebook will be giving social data to TV networks. The data given will show the amount of activity that is related to their television programs.
Based on the information given on Marketing Land, the information, at this point, that is given to the networks will be pretty basic information. We’re talking about shares, user likes, and talks about particular shows. This could only be the beginning, as more information could be shared later on down the line.
The Wall Street Journal, where this news first broke, says Facebook’s reports will be sent weekly to “ABC, NBC, Fox, and CBS, and a small number of select partners.”
The original Marketing Land news break can be found here: