There sure is some buzz around link building. Obviously, link building is great because it gets your site, your links, out there for everybody to see. With link building, you can get a larger audience and more potential conversions. But Google being Google, it seems that links building is slowly getting harder and harder to do.
As Casie Gillette said in a recent column she wrote, Google is constantly disallowing more and more links. Simply because of that, it seems that link building is getting tougher to do. More articles are popping up that talk about how link building is on it’s last leg, or it’s already dead and gone.
Her article, dealing with the same subject matter, discusses the idea of link building being a thing of the past. Is it truly gone, or is it something else now?
To read the full column, just follow the link below.