Website developing platform Wix who was, back in December, one of the first brands that announced that they would be returning for a second appearance as a Super Bowl advertiser this year. The company finally dropped their first teaser ad for the #StartStunning campaign for Super Bowl 50.
The teaser ad was developed by DreamWorks Animation, who was responsible for creating the “Kung Fu Panda” films, and features a 30-second spot containing characters from the franchise.
In a release announcing the details of the campaigns creative direction, Wix CMO Omer Shai said that “Collaborating with a creative leader like DreamWorks Animation enabled us to develop a fun and effective campaign that will give us an edge come Super Bowl Sunday.”
Wix will drop three more campaign teaser ads between now and January 27. February 4 will be when the official Super Bowl 50 ad is released, which is only three days before the Super Bowl.