This year during the Super Bowl, we saw over 40 brands that paid over $5 million dollars each for ad time during the big day.
We saw a lot of the usual ads, including Pepsi, Kia and Budweiser. Doritos and M&Ms made a comeback after taking a Super Bowl break, while others, such as Kraft, Intuit and Pringes made their debut Super Bowl appearance.
Last year’s winner was Budweiser’s “Born the Hard Way.” But who one the big ad game this year? There doesn’t seem to be a clear winner. According to YouTube, the most popular Super Bowl ad was Amazon Alexa’s “Alexa Loses Her Voice.” But the video analytics platform that form all ranked Super Bowl spots by social shares, Unruly, says that Toyota’s “Good Odds” ad was the most effective spot. Digital marketing agency Merkle says that Avocados from Mexico’s Super Bowl ad earned the highest scores across paid search, organic search and social based on its analytics. Here’s what Merkle wrote about their methodology and some of the top-ranking brands.
To sort out where this year’s lineup of top Super Bowl brands and ads rank now that the results are in, we reviewed multiple video analytic, social and search reports. Here is what we found.