Writing content is important to any website, let alone the online marketing strategy behind it. We’ve all heard that you can’t have just content though. That content has to be pretty special. It has to be good content. There are those who can write, and those who cannot. It’s unfortunate, but it’s the way the world works. Sure, from the ones who can write, they can write fairly well. But, is that enough?
Mark Johnson wrote an article for Moz called “How To Write Great Content That Deserves To Rank: In 4 Simple Steps.” In this article, Mark says that, although it won’t work every time, he’s found a process that makes it easier to write at the best of your ability. This is certainly what you want to do, especially if you’re a content writer, and you know that what you write is going to be seen by countless people who visit your site.
Following is a link to the full article found on Moz, where he walks you through the steps he takes in writing good content.