When it comes to headlines, if you’ve been using a single headline to serve multiple audiences, then you’be been missing out on some opportunities for key optimization.  In this episode of Whiteboard Friday, Rand gives you a process for writing headlines for SEO, social media and website visitors, each custom-tailored to its audience and optimized to meet different goals.

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday