zeef-logoWe’ve all heard the saying, “Out with the old, in with the new,” right?  In this scenario, the saying holds true.  Many have heard that Yahoo would be shutting down their famous Yahoo Directory that made the company what it is today.  But with on the tail coat of this news is ZEEF.  According to ZEEF, this new site is described as “an expert-filtered link directory to help people find the most relevant links to support their buying decisions.”

Here are some excerpts from ZEEF’s vision statement:


We filter the world’s information with human knowledge

People are still dealing with online information overload. Particularly when searching outside their comfort zone. We believe that using human expertise as a filter is the ultimate solution. Crowdsourcing of knowledge and curation is made practically achievable and easy with ZEEF. Our mission is to help curators create subject pages, share their knowledge and help consumers find the right information. Quickly, easily and effectively.

Information Overload

While Algorithmic Search has come a long way, the internet still presents people with a serious information overload. The amount of digital data created, reproduced, and consumed is growing exponentially and doubling every two years. Can’t see the forest for the trees? At ZEEF, we believe that the answer lies in social, crowd-sourced curation of information by passionate individuals.

Search Engine Optimization (SEO) experts are manipulating Search Engine Results Pages (SERPs) to obtain or increase free traffic. SEO has become a significant industry and search engines have difficulty filtering this out. Especially when searching outside their areas of expertise, just like in normal life, people like to rely on expert knowledge.

Recently, Eric Ward had the chance to interview Rick Boerebach, ZEEF.com’s co-founder and Business Developer.  In a post written by Eric, you can find the entire Q&A session with Rick.  In the discussion, you will learn about Rick’s inspiration for ZEEF, how ZEEF will deal with task of curating the web, and how ZEEF and it’s expert-filtered link directory will be different from others.

To check out the Q&A, follow the link below.

Search Engine Land: Yahoo Says Goodbye, ZEEF Says Hello