Yahoo Search Testing Google Powered Search Results

Thrive Business Marketing company logo

There is confirmation from Yahoo that it’s doing some testing with Google’s search results, which is something that is now allowed under the renegotiated deal with Microsoft.  Before the renegotiation, Yahoo depended on the search results from Microsoft’s Bing search engine.But now that Yahoo has renegotiated the deal back in April, there are more possibilities for the company. to try other search partners.

It was spotted by Aaron Wall of SEO Book that Yahoo was using Google’s results this week.  Since then, it was confirmed by Yahoo saying:

As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers. There is nothing further to share at this time.

With the new deal, 51% of its desktop search traffic is required to carry Bing ads, but Yahoo now has an increased flexibility, as they can carry ads however Yahoo likes.  That means that they can use either its own Gemini system, or any other partner they wish.

Here are some shots from Wall that shows Google powered Yahoo Search results:


Now, here’s a picture of what Yahoo Search looks like under Bing:



Original Source by Barry Schwartz

Are You Ready To Thrive?

Or send us a message