On June 25th, Yahoo brought to light a new mobile search experience that’s meant to help users “take action right away,” similar to Bing’s messaging.
Since mobile search activity is such a big deal these days, this is something that could be huge for Yahoo. After all, it was announced that there are more mobile searches than desktop searches.
According to Yahoo’s Andrew Poon, the new search results “connects you immediately to the people, places and things you care about.”
We know when you’re on the go, you’re often searching for a specific piece of information. So rather than delivering endless links for you to sift through on a small screen, we beautifully assemble the most relevant information in a way that allows you to take action right away.
At this point, the mobile search results are live in just mobile browsers. Some say that when you compare Yahoo’s app with the new mobile browser search experience, Yahoo really steps up the mobile search game.
Yahoo has unveiled a new mobile search experience today with richer content that aims — and this will remind you of Bing’s messaging — to help users “take action right away.”
It’s an important update for Yahoo, with mobile search activity continuing to grow. (Remember Google’s recent announcement that there are more mobile searches than desktop searches in the U.S. and at least nine other countries.)
Here is compassion between Yahoo’s app and your normal search experience:
On the left, you see the new browser-based results, where Yahoo’s app search results are on the right. With the new experience, the results look more visually appealing, and in the screenshot above, the results give you quick access to call the restaurant, get directions or see its menu. It takes out all the clicks, and decreases the amount of time it takes to find out the same information.
A Yahoo spokesperson shared this statement with Search Engine Land, which is non-committal about bringing a similar experience to the Yahoo app:
We want to stay focused on bringing the best experience to our users, so we’re rolling out initially to smartphone users on the mobile web in the U.S. We look forward to continuing to learn from and with our users as we work hard to make this new mobile search experience even better.