According to an announcement last week, Yelp is rolling out a number of brand new features that will allow business owners to have more control over both their presence and ads on the platform. Some of these features includes Custom Locations Targeting and machine learning-generated budget recommendations.
With Custom Location Targeting, a business who is on Yelp will be able to assign a particular location for their ads to appear.
Yelp also changed up the budget editing experience by including machine learning-generated budget recommendations for advertisers. With this new feature, budget recommendations are created when the machine learning model takes a look at the business’ profile, historical campaign performance and the like.
With these features added to Yelp, hopefully everything will make advertising easier for local business owners in a number of different ways.