According to YouTube, the number of advertisers using TrueView for action has increased over 260% last year. The company is now bringing product selection to these ads.

E-commerce advertisers can show products in their TrueView for action ads in this brand new test. When the users click on the expansion arrow in a TrueView for action banner, a selection of products appears below the video.

Basically, this test merges the TrueView for action banner with the product listings of TrueView for shoppinng ads. All you need is your Google Merchant Center account linked to your Google Ads account.

Shoppable products in a TrueView for action ad.

SourceGinny Marvin