For the last several weeks of YouTube getting a lot of much unwanted media attention, and advertiser protest over ads being shown on unsavory video content, an announcement was made by YouTube on Thursday saying that ads will not show on videos from new creators until a channel reaches 10,000 views. The change is meant to keep bad actors from proliferating to earn ad revenue from the view platform.
It was said by YouTube that they are going to add a review process for creators that apply to the YouTube Partner Program that will begin once they reach the 10K views threshold. After the channel has been approved, creators can begin earning revenue from ads that are displayed next to their content.
Ever since the launch of the YouTube Partner Program back in 2007, creators were given a cut of revenue for the ads that run on their videos. But it’s no surprise that it has become ripe for abuse as it grew in popularity, more and more people have created impostor channels and/or uploading original content created by others.
This change is meant to protect legitimate creators, but it is one of several Google has undertaken to appease advertiser in the past couple of weeks. YouTube even made it easier for users to report channels that impersonate established creators recently. They said taht the change has helped the company shut down hundreds of thousands of channels that breach YouTube policies.
“We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands,” wrote Ariel Bardin, YouTube VP of product management, in the announcement.