Audio ads are currently in beta on YouTube, along with “dynamic music lineups” of channels across a number of music genres.
Here is what YouTube said:
“Music has always played an important role in culture and everyday lives. It’s a reliable way for you to capture an audience engaging with content they love, but for most brands, it’s untapped on YouTube. With music video streaming at an all time high on YouTube—more than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content—we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content.
In addition to audio ads, we’re also launching dynamic music lineups, dedicated groups of music-focused channels across popular genres such as Latin music, K-pop, hip-hop and Top 100, as well as moods or interests like fitness, so you can easily reach music fans globally and drive results for your business. Music lineups and audio ads make it possible to be there, at scale, whether YouTube is being watched front and center or playing as the backdrop to daily life.“
These 15 second audio ads come with an image or simple animation and a link to the advertiser’s site. The point behind these ads are to help drive brand awareness.
Audio ads are currently available to advertisers and can be found in Google Ads and Display & Video 360 on a CPM basis.
Source – Google Ads & Commerce Blog