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YouTube “How-To” Searches Up 70% YoY With Over 100M Hours Of How-To Videos Watched In 2015

May 13, 2015|Scott Davenport|, , ,

Video People are always trying to figure out how to do something.  After all, we all have to learn somehow, right?  Sure, we could learn to do something all on our own, like how to cook, or fix a leaky sink, but there’s always a chance we will mess up, especially since we’d have no idea what we’re doing.  So what’s the next best thing?  Learn from somebody who actually knows what they’re doing.  You could decide to pay somebody to teach you, but in this age of technology, the internet, and digital video, we don’t have to do that.  We’ve got YouTube to fall back on!

Because more and more of these people are looking up “how-tos” on YouTube, it’s helped the video search site grow their “how-to” searches by 70 percent year-over-year.  Google released new data today, and it shows that not only are searches for how-to videos are up, but the number of how-to videos viewed has also grown.  The number of hours viewed by North American users alone has reached over 100 million hours of how-to videos just since January.

The most popular “how-to” searches on YouTube are related to beauty, home-improvement, and cooking videos.  So what’s the top how-to home improvement video searches?  The list includes:

  • “how to unclog a toilet”
  • “how to remove wallpaper”
  • “how to decorate your bedroom.”

Giving even more credit to the ever increasing mobile market, YouTube accounts much of their search growth to 91 percent of smartphone owners who are using their phones to complete what ever task they require.

“Being constantly connected has trained us to expect immediacy and relevance in moments of intent – the I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments,” reports Google, “These micro-moments are the new battlegrounds for people’s hearts, minds, and dollars.”

Millennials are playing a large role in driving YouTube search numbers, as 67 percent of them agreed that you can find a video on anything.

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