YouTube Will Allow Some CoronaVirus Monteization
According to Social Media Today, YouTube is loosening the reins on its ‘Sensitive Events’ policy to allow monetization of some coronavirus-related videos. Selected YouTubers will have special exclusion to monetize videos that discuss the pandemic. The idea behind this is to make “authoritative” information visible to users while providing ad credits to relevant organizations, such as the CDC and the World Heath Organization. Ad inventory is being donated by YouTube to governments and NGOs in order to help spotlight timely information.
Post Live Streams Direct To IGTV
Instagram is reportedly testing an option that lets users share live streams direct to IGTV as soon as the broadcast ends. The feature was spotted by Jane Wong on Twitter.
For brands, this might be an easy way to build up IGTV content that requires no extra steps.
Source – Taylor Peterson