Looking at the Alexa traffic rankings, YouTube is the second most visited site on the web, with the first being Google.  Even with this information, there are a lot of digital marketers who are treating it like any other social media site.  If you’re looking for success, you need to understand that YouTube isn’t about posting content, it’s about optimizing it.

You can easily find videos that have millions of views, and others that have almost none, and they’ll both basically be the same.  The difference between success and failure typically comes down to a few elements.

In regards to YouTube SEO, a lot of the optimizations work can be encapsulated into a process that can be applied to all your old videos, as well as all the new videos as you publish them.  Here, you’ll find out how the process goes.

[Read the article on Search Engine Land]

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