Google has announced significant new changes to how it will monetize content on YouTube. This is coming after a series of updates the company implemented in response to repeated backlash from advertisers over the last year.

Paul Muret, VP of display, video and analytics acknowledged in a blog post on Wednesday “2017 was a difficult year, with several issues affecting our community and our advertising partners”.

Here’s the problems that started this whole thing – brand advertisements have been appearing on extremist, racist and other objectionable content.  There are YouTube stars who are behaving badly, and they are part of the Google Preferred premium advertising program.  There is alarming content that involves or targets children, and all of this stems from a lack of oversight, controls and transparency.

Muret outlined three primary changes to further address these challenges.

[Read the full article on Marketing Land]

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